Korporatio’s Monthly Recap: February 2020

Here we go with our February recap! 

Korporatio aims to create a new generation of cutting edge, truly global businesses, led by entrepreneurs who are citizens of the world. A new era in which everyone is empowered to incorporate, innovate and realise their dreams.

 

GENERAL

Sorry, I’m late! For the first time in a long time, I’m past the deadline to write the monthly recap. February has been a month of substantial growth, and therefore, I’ve been locked in conversations with leads all month. Nevertheless, thank you to all the new people who have chosen Korporatio for their new business venture. And to all of you who read the monthly recap and text us every month with amazing feedback and suggestions! 

Let’s get started 🙂 

 

FEBRUARY IN DEVELOPMENT

We finally launched a new page of the website, making it a step closer to the website 2.0 we are planning for this year. 

As you may know, when planning to publish something new on a website, there are a lot of stakeholders involved. The coding part is actually the easiest part but, many other deliverables  need to happen before publishing anything live. Specifically, we have created our first introduction video!

If you want to check out the amazing video that we have created, and the awesome new page we have launched, feel free to click here. 

The page follows the same style as the rest of the website, but it was essential to develop a separate page just to present our Smart Company and dashboard. The reason behind this decision was made after receiving hundreds of conversations on  the website and analyzing the understanding of the product based on the first interaction. 

The video is a masterpiece and I’m super happy with the final result. If you are interested in who are the people behind this fantastic work, feel free to check out Hound Studio.

We have written about this before, so you know there are still many pages that need to be uploaded. But for that we are still waiting for a few pieces to get in the right places. 

 

FEBRUARY IN MARKETING

Our PPC campaigns are going well, it was extremely important this month to optimize each campaign in order to clean some of the noise and ensure a healthy growth. So far results are coming, but this is a process that will never stop, so we will have to keep an eye on all campaigns and make the right calls from time to time. 

Having a video means also to have a new marketing asset. This means, we will start testing video campaigns on both Google Display as well as Youtube. This will be a first for Korporatio, but I’m very curious to see what results will come out from there. 

We are spending a lot of time researching new types of channels. Back in Q4 of 2019 we tried display networks and the results were not the best. Therefore, we have decided to stop all ads like those. However, the world of advertisement is enormous and  we will continue experimenting with new channels. At the moment we are considering both notification ads as well as Instagram. Probably around May we will run some new tests around those models. 

Regarding new interviews, I had the pleasure to have a chat with the team at Talent Kraft. They are running a series for all first timer founders in Singapore. The attention to the article has been very good, and I hope a lot of people have gained some good tips from it. If you want to read it, here’s the link.

 

FEBRUARY IN PARTNERSHIPS

Back in 2019 we have announced our latest partnership with SelfKey. We are happy to share that things are going very well and we are learning a lot from the feedback that is coming in. As with  every new partnership, testing and improving workflow is essential, especially because we want to offer the best experience to any user that decides to create a Smart Company. 

We will keep improving every step of the flow, but we want to say a big thank you to all the SelfKey users that are choosing to setup a Smart Company. 

Developments on existing partnerships are being made as well, but for that you will have to wait for the March update ;). 

HAPPY BIRTHDAY KORPORATIO

February has been also Birthday month. Our precious company has turned 2 years old. 

A lot has happened in the past  24 months. We moved from having a simple approval in Seychelles to now offering 5 jurisdictions and the number 6 in development. From a very basic MVP to a fully functional product that handles almost every need of our users. From not being sure about what’s even possible in each jurisdiction to being invited on the same table to share opinions on how to improve corporate law, we’ve come a long way. 

All these improvements are tangible, because we are seeing how the conversion rate is increasing. Users are asking for a referral system so they can suggest our solution to their friends. Business owners are texting us whenever they need because they trust us, and they share even bits of their life to have simple chats. 

In just two years we have built a company that is now starting to have a good brand, a solid reputation and the trust of the people around us.

This wouldn’t have been possible without you guys so I must thank you, because Korporatio per-se cannot talk, but if it could, it would say that she is extremely happy and excited of the start of this  third year. 

For this month, this is everything we have to share, as usual, we would love your feedback, and please join our Discord at discord.gg/g3m33DZ .